There are many opportunities for advertisers to get involved with the big sporting event this summer, Euro 2024.

In this article we cover the key potential highlights for you and your business if you chose to take advantage of this high-profile occasion.

In recent years, the landscape of television advertising has undergone a significant transformation. Traditional linear viewing has given way to on-demand platforms, presenting both challenges and opportunities for advertisers seeking to reach their target audiences effectively. Amidst this shift, SKY's "One Campaign" has emerged as a groundbreaking solution, offering advertisers a streamlined approach to maximise exposure across multiple viewing mediums.

We understand that recruiting students is a critical aspect of every higher education faculty, and TV advertising can be an effective way to attract potential applicants.

There’s no doubt that TV advertising is the best and most trusted method of communicating a message with potential customers. However, with the emergence of strong digital platforms and media offerings, we believe it would be beneficial to compare the differences and similarities of traditional (or linear TV) with that of digital. 

ITV are planning to launch their new streaming service to replace the existing ITV Hub in Q4 of 2022. The new service offering will be known as ITVX but will it be any different to the existing streaming services and what will be the benefits (if any) for advertisers?

The World Cup 2022 is almost here! The wait is nearly over.

England and Wales will represent the home nations at the 2022 World Cup in Qatar but what are the advertising opportunities for you during this great tournament and what are the potential returns for your business?

If you've ever wondered what the audience numbers were for I'm A Celebrity or the potential returns of advertising during the show then look no further.

*All figures are accurate at the time of publishing*

With so many schools, colleges and universities for students to choose from it is important to make yours stand out from the crowd. How do you differentiate your university from the rest of the competition and get across your key features and benefits? All this is possible with the power of TV.

TV advertising is still the most effective way for businesses to communicate a message and promote their products or services to the public (www.thinkbox.tv). If the budget permits a TV advertising campaign should be included as an essential entity in any marketing mix.